The government has barred publication of reviews that "have been purchased and/or written by individuals employed for that purpose by the supplier or third party concerned".
Govt's new norms to help curb fake online reviews of products on Flipkart and Amazon
E-commerce players like Amazon and Flipkart will have to voluntarily disclose all paid consumer reviews of products and services offered on their platforms, with the government bringing in new norms to curb fake reviews and help buyers make informed decisions.
"We don't want to bulldoze the industry. We want to take the standard route. We will first see the voluntary compliance and then, if the menace continues to grow, we will, may be, make it mandatory in the future," he said.
Solicited review refers to consumers' reviews of products or services as requested by the supplier or review administrator.
"If a review is purchased or you are rewarding the person for writing the review, then that has to be clearly marked that as a purchased review," Singh said.
However, fake reviews and star-ratings mislead consumers into buying online products and services.
The secretary said that companies like Zomato, Swiggy, Reliance Retail, Tata Sons, Amazon, Flipkart, Google, Meta, Mesho, Blinkit and Zepto were part of the consultation process and they have assured compliance with these standards.
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sports betting regulation and casino laws were enacted in 1998.
😎 Is live betting possible in Zimbabwe?
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