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Amazon sues admins from 10,000 Facebook groups over fake reviews Amazon logo under a magnifying glass If the reviews of the last completely necessary and not at all superfluous thing you bought on Amazon looked like so much copypasta, there's a good reason: Fake reviews abound and people are getting paid to post them. Amazon filed a lawsuit Monday against the administrators of more than 10,000 Facebook groups that coordinate cash or goods for buyers willing to post bogus product reviews. The global groups served to recruit would-be fake reviewers and operated in Amazon's online storefronts in the U.S., the U.K., France, Germany, Spain, Japan and Italy. Amazon says that it will leverage the discovery process to "identify bad actors and remove fake reviews commissioned by these fraudsters that haven't already been detected by Amazon's advanced technology, expert investigators and continuous monitoring." The monitoring might be continuous but it's clear that thousands and thousands of illegitimate reviews push products across the online retailer's massive digital storefront every day, all around the world. And regulators are taking notice - something that's bound to light a little fire under everyone's favorite online shopping monolith. Amazon has been plagued with reviews that artificially boost product ratings for years. A Washington Post investigation back in 2018 found that obviously fake reviews dominated some product categories, including bluetooth headphones and health supplements. Ultimately, fake reviews aren't the worst kind of misleading content that internet companies are failing to eradicate. But they are another example of how, when you have a massive enough cash-printing (or cash-burning) internet machine, systemic problems can spiral out of control while you were head down making the line go up. And sometimes those problems incentivize all kinds of bad or weird stuff. In this case: A small industry of people cashing in on making bad products look good - and once that's all in motion, it's difficult to untangle the mess the big money machine made. designer bags cyber monday
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