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Instagram, which simply began as a photo-sharing app, has evolved into a powerful digital marketing tool, thanks to brands and influencers using it to reach a wider target audience. Today, Instagram has more than a billion active users per month. Approximately 80% of these users follow a brand, and nearly 60% of them turn to Instagram to discover new products.
Related: 5 Ways You Can Turn Your Instagram Account Into a Revenue-Generating Machine
Brands use influencer marketing to promote their products, because it's highly effective. Instant Famous says people trust word-of-mouth recommendations and content shared by the people they know more than brands themselves. As a result, buyers look for referrals from their peers when purchasing an item.
Affiliate marketing can be an easier way of making money, because you can begin with the products you're familiar with or already use. To get started, just research whether your preferred brands are part of affiliate marketing networks, fill out a request form, and if approved, start promoting their products on your Instagram account and other channels.
Additionally, you can search for the best affiliate programs in your niche and join those. Some of those programs include Amazon Associates, Shareasale, Impact, Clickbank, Sage Financials, FragranceNet.com and BH Cosmetics. Simply insert a clickable link in your bio, or create clickable stories, and proceed to promote these affiliate links on your posts and profile.
4. Serve as a brand ambassador
It's not easy for brands to run ads or post engaging content on Instagram, and the competition is growing every day. However, it's easy to cut through it with professional assistance. For example: Instagram expert, Jenn Herman, has been offering social media marketing services to big brands. These services include training, consultations and developing social media strategies. You, too, can make money on Instagram by working with brands as a social media expert.
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