Read several full reviews
If the majority of five-star reviews are one or two sentences, keep digging for longer reviews that give the impression that the writer actually used the product. Short reviews containing spelling or grammar mistakes are another dead giveaway for fake reviews from international review farms.
If you are looking at a relatively new product without too many reviews, it can be hard to tell Amazon fake reviews from early adopters. One way to detect any fishy behavior is to check the timestamp of each review. If there are a large number of positive reviews posted on the same day the product launched, something suspicious might be going on.
To make this process even easier, switch the reviews from Top Reviews to Most recent. This can also be useful for older products, as they might not stack up to current competition as much as they did when first released. If you're still not sure, you can also check a user's previous reviews for an indication of whether or not their ratings are legitimate.
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At the end of the day, none of these methods will eliminate the risk of being duped by Amazon fake reviews. Sometimes you just have to take a leap of faith and hope for the best.
In general, products fulfilled by Amazon have the best return policies, and third-party sellers can more or less set their own rules on returns. That said, third-party sellers that qualify for Amazon Prime are subject to the same return policies as Amazon products.
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