When it comes to selling products on Amazon, few things are more valuable than your product reviews. In fact, nearly 80% of consumers visit Amazon to check product reviews prior to making a purchase. In addition to helping persuade customers to purchase your product, reviews and relative review count (RRC) also play an important role in Amazon's search algorithms and are a big part of determining whether or not a customer is able to find your product in the first place. Unfortunately, reviews are one of the few aspects of your product listing that you can't directly control.
The good news, though, is that there are ways to increase the number of reviews your products receive-without scamming the system and breaking Amazon's Terms of Service. Let's take a look at a few key ways sellers can do this on their own, or with the help of an Amazon marketing agency:
Provide updates on orders and returns: Customers shop on Amazon because they trust they will receive their products in a timely manner, so be sure to provide your customers with the steps and information they need to track their order. And, if for some reason they need to make a return, provide them with the necessary steps.
Remember, Amazon sellers can't reply to product reviews anymore, so reaching out to your customer is the best way to improve their overall experience (and possibly their feedback).
Merge reviews using product variations: Amazon product variations enable sellers to display similar items within a single product listing, according to a defined theme such as color, size, or style. Variations not only make it easier for the shopper to find exactly what they're looking for (and even discover new items), but they also can help increase review count by merging reviews from all variated items into one listing. This is an excellent way to grow your review count quickly!
If you're launching a new product on the marketplace, be sure to take advantage of Amazon's Vine program. This program invites trusted reviewers to post honest opinions about new or pre-released items on Amazon, providing valuable consumer insights and feedback for brands as they market new products.
Develop a short-term and long-term strategy to increase review count
Generating more reviews on Amazon may not be something that you can control directly, but you can grow your product review count and relative review count (how many reviews you have compared to competitors) with the right strategy. As an Amazon Agency and Wholesale Seller with over a decade of experience selling on Amazon, we understand the importance Amazon product reviews play in organic rank and in determining who wins the Buy Box-and we've developed clear strategies for helping Amazon sellers generate more happy customers and positive reviews for their products.
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