The 7 most common transgressions
2. Use an automated review solicitation tool
As of September 2019, buyers can leave a star rating for a product without adding any comments. This new "one-touch" type of rating is included in the total displayed under the product's title, and also in the ratings distribution table at the top of the reviews section.
A new "one-tap" rating, on a mobile device.
Ask random acquaintances to give their friends your products to try or to keep. If they know you, testers need to disclose this in their reviews. But people who have no connection to you don't have that obligation, whether they bought the item or not.
But, to comply with policy, don't directly mention review editing or deletion, product replacements, refunds or discounts here. Instead, ask the reviewer to use buyer-seller messaging. And promise you'll look into it.
Hiring freelance writers and people who sell five-star reviews on sites like eBay.
From time to time, Amazon will have a purge of suspicious reviews and helpful votes, so don't assume that a fake review has been accepted just because action is not taken immediately. When there is a purge, the deleted reviews cannot be restored. Honest reviews and helpful votes may become victims as well, and the customer's reviewer ranking will decline.
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