In the Queen's Speech earlier this year, the Government outlined plans for a Digital, Competition and Consumer Bill which would include a crackdown on fake reviews - something Which? has called on the new prime minister to introduce to Parliament without delay once they take office in the autumn.
'Facebook in particular has repeatedly been slow to act in tackling fake reviews, showing a complete disregard for consumers who want to read genuine reviews.
Which? said it was told by one broker that it had created nearly 16,000 fake reviews for more than 550 customers around the world (Stock image)
'Our policies clearly state reviews must be based on real experiences, and when we find policy violations, we take swift action ranging from content removal to account suspension and even litigation.
'We use a combination of human operators and industry-leading technology to closely monitor 24/7 for fraudulent content.
'While a vast majority of our reviews are authentic, our work to stay a step ahead of scammers is never done, and in this case our teams are continuing to investigate, removing content and blocking accounts associated with malicious activity.'
Trustpilot said: 'The issue of fake reviews is constantly evolving, but Trustpilot is continually working to ensure we are taking appropriate action against attempts to manipulate reviews on our site - including where those reviews are written by review sellers.
'Several of the businesses linked to the Which? investigation were already subject to Trustpilot's enforcement processes before Which? flagged them to us, after fraudulent activity was identified by our fraud detection software.
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