Why Businesses Buy Google Reviews
Suspension of Google Business Profile
Illegal Content
Is Buying Google Reviews Worth It?
If you want to increase your Google reviews, especially positive ones, you have to do so the old-fashioned way. Encourage reviews and provide a customer experience and product worthy of praise. This way, you get 5-star Google reviews from real people in your target audience.
One of the most common ways businesses find themselves in hot water is through buying online reviews on sites like Yelp and Facebook. According to each of their guidelines, this is a big no-no. We believe them, especially after seeing how Yelp punished a company that offered cash for authentic reviews. Yelp's terms of service strongly advise against this and state that a review must state that it's one of compensation or it is, in theory, false advertising.
This is the message that will appear on your company's Yelp page if they're found guilty of buying reviews.
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