Social media and the pandemic's e-commerce boom have bolstered the knockoff market.
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Most of these fakes weren't fooling anyone.
They may have had a Gucci or Chanel logo, but they were cheaply made and often had tell-tale signs of inauthenticity, like fake leather, inconsistent stitching, or low-quality hardware.
They've decided that it's cool to buy dupes and knockoffs, opposed to previous generations that deemed them taboo.
TikTok puts Gen Z's obsession on full display; there are thousands of videos on where to shop for dupes of handbags, cosmetics, and sneakers.
Selling counterfeits is illegal in the US and in some countries, such as France and Italy, it is illegal to wear them.
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