One of the many tech giant-driven issues that the docudrama highlights is the danger of fake news. As we navigate through the pandemic, the age of 'disinformation' has reared its very and hazardous head unlike ever before. Different foods, botanicals, recreational drugs, and others took centre-stage as the cure du jour, when the blunt truth is that we simply don't have a cure, and that the reports are a load of a-word-I-probably-shouldn't-use.
The impact of fake news on society is already significantly damaging, not least for its devastating consequences, which include polarisation and even death. However, fake news isn't something that just impacts us on an individual level. Increasingly, we are seeing businesses fall victim to fake news, and in more ways than one.
As countries plunged into lockdown, different apps and platforms became part of our daily lexicon, one of which was Houseparty. The social networking app, which allows people to have video conversations in 'the house' and play games with each other, underwent a surge in downloads as lockdowns began. Having been around for years before the pandemic and being relatively unheard of, Houseparty was suddenly experiencing completely unprecedented levels of popularity, and it looked like it would become the poster app de rigeur for socialisation.
Sadly for Houseparty, this would not be the case. In March, Houseparty hysteria erupted thanks to a smear campaign/conspiracy theory, in which Twitter users were alleging that their other accounts, such as Netflix, PayPal, and Spotify, were hacked because of Houseparty. Of course, Twitter went mad:
Similarly to the above, if fake news spreads about a business, or if a business is subject to fake damning reviews, it can negatively impact consumer confidence. If less people feel confidently about your product or service, then less people are likely to spend money on it. Some businesses may be able to turn the situation around with just a statement, but for others, it may necessitate an aggressive and costly marketing campaign.
Fortunately, Ethereum has since recovered, but it's a haunting tale of how it only takes a few days to wipe a few billion off a company's market value.
The pandemic is a huge part of our lives right now, and it's almost unavoidable in daily conversation. However, it's such a sensitive topic too and could be a source of unrest if employees realise that not everyone has the same view as them in terms of, say, mask wearing, vaccines, or the legitimacy of the virus overall.
Say one of your more anxious employees sees one of their colleagues on social media not wearing a mask on a London tube. The more anxious employee might feel particularly agitated and uncomfortable working around someone that they don't believe to care about the virus. However, the non-mask-wearer likely feels very passionately about their decision to not wear a mask, based on the online material they've been reading which suggests those that do are succumbing to control from the government (or something to that effect, anyway...).
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