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It was so bad that we could barely get it out of the mattress.
I tried this product, and there was still a seemingly impenetrable layer of hair on the mattress.
It worked like a charm.
I can't believe it.
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The internet is plagued with paid advertising, custom announcements and paid reviews by companies seeking to broaden a customer base by showing the public a positive review of a product, service or the company itself. This has been considered ethically questionable tactics by business experts and customers seeking information about a company. However, provided the ads and analyses are not full of baseless claims, false data and untrue facts, it may be legal to pay someone or another company for a review about the products and services offered online. This means that a small fee is paid to an individual to give a shining review about something for the business.
E-commerce is a booming business, but not all reviews about services, products and the company are positive. When the customer or client is left to provide these, the variety of one to five stars could be unpredictable. It may be beneficial to hire someone to write a review that appears to be an ordinary customer that purchased something from the website. Others could be mystery shoppers, and some persons may have been in the store that were hired to write an online review about the experience in the physical building. Whichever of these individuals are hired, it is important for the company to know if having someone paid to provide these online services is legal or if it violates certain regulations.
Fake Review Facts
One way to avoid fake reviews or the paid relationship is to offer free products to consumers. They may then draft a genuine article or comment on the website about how the product is delicious, works perfectly or similar reviews. This may be frowned upon by certain companies, but if the business does not directly request the review in exchange, it may be both legal and ethical business practices. However, if friends and family of the owner or other management in the company complete reviews online in this manner, the employee may be issued charges. While it may be impossible to discover an anonymous account is connected to such a person, per the Federal Trade Commission, this is a guideline that is required of all companies.
It is neither legal to pay for online reviews after the regulations changed nor is it permitted by law to write a review by the owner, management or an employee of the company that sheds a positive light on the business. Websites may use algorithms to discover if certain feedback, reviews or comments are fake or written by someone that was paid to do so for the company. Another tactic that should be avoided is causing a negative impact to a competitor's website through a fake or negative review. An FTC sanction could be the outcome of these actions.
The Need for an E-Commerce Lawyer
An e-commerce lawyer has the knowledge and experience in these regulations and how the online laws may affect the company. With legal representation of this type, it may be possible to either avoid legal complications or have a strong legal defense when faced with the issues in court.
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