One had a corded style cable with a cheap looking USB connector, while another was double the length of the others. Even two of the similar looking products had differences - the cords were different shades of white, as well as a different thickness. One was sold on eBay with Apple listed as the brand, but what arrived was actually branded as 'Core'.
Concerningly there were 566 listings, in total, for the three counterfeit chargers. Although not all of these shared reviews, multiple products did - suggesting this is an easy way for unscrupulous sellers to offload highly rated recalled products on to unsuspecting buyers.
It will also be given an eBay Product ID (ePID), which relates to that product within eBay's database. This code is not unique to that seller, and can be chosen by any other seller listing the same item. It's designed to make it easier for sellers to list products, as it will pull relevant information on to their listing, and for buyers by helping them find the same product from different sellers at potentially different price points.
The used product that arrived didn't have a cable with it. While this was declared on the listing, many of the reviews mentioned the quality of the cable that arrived with the plug. It was also in a significantly different condition to the new chargers. This may be expected for a used product, but the fact that the majority of product reviews are five star could be misleading to buyers.
Strangely, eBay doesn't discourage sellers from leaving reviews on their own products, and it's even a feature question within the frequently asked questions.
eBay's response
An eBay spokesperson told us that it would investigate the listings shared, and remove any that breach its policies. It said users can make use of the 'report' feature to report a concern with a listing, its sellers, or its reviews.
If you've spotted a fake review, or been caught out by one, get in touch and tell us your story - email the Which? Fake Reviews team at fakereviewswhich.co.uk.
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