Paying for fake online reviews (and even incentivizing your actual customers to write positive reviews) is a bad idea. We look at why, as well as a better option.
It's a closely guarded secret how Yelp's review filter works, but the site employs sophisticated algorithms to weed out reviews written by ringers. Reviews are most likely to get through the filter and be posted publicly if they're written by active Yelp users... and even then, it's not uncommon for reviews to get caught in Yelp's filter.
It Can Damage Your Reputation
As online review sites have become more and more popular, the legal system has started cracking down on people who try to manipulate the system to get unearned positive reviews. In 2013, New York's Attorney General caught 19 companies participating in schemes to get fake reviews. Those companies were ordered to pay more than $350,000 in fines.
True, it's unlikely you'll face any legal consequences for exchanging goods or services for positive reviews. But it's not worth taking any chances, especially when you can easily get real reviews from your actual customers with no incentive...
Purchasing Reviews Might Harm Your SEO
Along with that, Google will lower your rank even more, and you'll have to say goodbye to a large chunk of organic traffic.
There's no guarantee that trading discounts or other incentives for positive reviews will have negative consequences, but there are too many ways that this choice can go wrong. Harming your reputation or facing huge fines just isn't worth the risk. There's a better way to get the positive reviews you deserve. Use an automated system like ReputationStacker to encourage customers to write about you for free. Research shows that customers will review their experiences as long as they're asked to do so. So start getting more online reviews today with ReputationStacker.
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