What counts as a 'fake' review?
It's really easy to leave a customer review on Google - all you need is a Gmail account. Whilst this is great for getting more Google reviews, it also means the system can be taken advantage of by fraudsters, as no additional evidence is required to prove the authenticity of customer feedback.
2. Impersonal avatar?
Why? Well, a quick glance over the reviews and location of the establishment will identify suspicious habits. If they've reviewed a plumber in one city, a carpenter across the country and a painter somewhere in between, things start to look a little fishy.
People who are writing fake reviews in exchange for money usually complete a large number over a short period of time. Another quick glance over the reviewer's profile page will show you how long ago reviews have beem left. If all of the feedback given is over the space of a week, it should ring alarm bells.
As before, providing the reviews left are for businesses that will have customer details, you can contact them to find out if the reviewer is also missing from their records.
How to remove a fake Google review
If you have solid evidence that a review is fake, you can flag it to Google. This will alert Google to the review and get them to consider removing it. In order for a review to be flagged, it should meet Google's guidelines.
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