She is wearing the same black tie with the same hat on.
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The women wear the same black tie and tie.
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Since the beginning of the pandemic, Amazon says it has added 50 million Prime members and made profits of over $26 billion, more than the previous three years combined. As Amazon purchases increased, so did review manipulation. Sellers are taking advantage of the online shopping frenzy, using new methods to bolster ratings on products ranging from cordless vacuums to toilet-paper holders. For shoppers, this can mean diminished overall trust and frustration, as they try to pick a winner from a crowded field of low-quality, no-name "five star" items, mostly from China.
Amazon recently made changes to its listings, such as adding one-tap ratings and including scores from around the world. While the intent was to increase the quantity of legitimate ratings, these changes can make it harder for shoppers to tell authentic reviews from inauthentic ones.
A $46 USB flash drive included U.K. reviews for a screen protector, and a $20 digital meat thermometer with over 2,000 ratings featured reviews for "plasters"-British for bandages. One listing for hair clippers had amassed over 23,000 ratings, including reviews, in French and German, for a TV mount.
After I shared the listings with Amazon, the company removed the offending ratings and the number of reviews plunged. (The thermometer lost all but four of its customer ratings.)
"When we identify pages with abusive grouping, we take the appropriate enforcement actions and use these learnings to improve our proactive mechanisms," the company spokesman said. He said customers are encouraged to use the "Report abuse" link, available on each review, if they are concerned about manipulation.
Despite Amazon's continuing efforts to fight the fakes, old ways to manipulate reviews still abound too. People post images of sellers' products on Facebook groups and review sites. To qualify for a rebate, reviewers pick a product to buy and follow instructions intended to boost a product's ranking. (For example: When reviewing a USB microphone, search "computer microphones" and then click the specific product from the search results.) The kickback isn't handled through Amazon, of course, but through PayPal or some other service.
The researchers said Amazon eventually did take action-purging roughly a third of the observed fake reviews about 100 days, on average, after they appeared. The Amazon spokesman rebutted the finding, but didn't say why.
One strategy to avoid buying low-quality products is to rely on brand names. But established companies are becoming rarer breeds on the platform. The owner of Birkenstock pulled its products from the site in 2016, saying Amazon wasn't doing enough to police knockoffs. Nike stopped selling directly on Amazon in 2019; at the time, people familiar with the matter told The Wall Street Journal that Nike officials were disappointed Amazon didn't eliminate counterfeits and gray-market goods. Amazon's own private-label business, which competes directly with such brands, is under legislative scrutiny.
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