To help you decide if utilizing an Amazon review service is the right choice for your business, we'll take an in-depth look at how these services go about collecting reviews for Amazon products.
Amazon Product Tester
While gathering reviews for any product is a challenge, gathering reviews for products that are newly released is often even more difficult. Fortunately, Amazon recognizes this challenge and offers the Amazon Vine program.
Amazon Early Reviewer Program
The Amazon Early Reviewer program is a program that preceded Amazon Vine. However, at the time of this writing, the Amazon Early Reviewer program is no longer in operation, leaving Amazon Vine as the sole choice for sellers that want to collect reviews in exchange for free products.
Amazon Vine is now the only legitimate way to collect reviews in exchange for free products. There are a number of tactics that sellers can use to collect reviews on Amazon, ranging from completely acceptable tactics such as using product packaging inserts to request honest reviews, to tactics that can get you banned from Amazon, such as paying for reviews. We'll discuss the unethical practices that some freelancers use to write reviews for Amazon and get paid in more detail in the next section. For now, though, understand that the drawbacks of these dishonest tactics far outweigh any benefits. In addition to potentially getting you banned from selling on Amazon, publishing fake Amazon reviews also erodes the trust that customers have in your brand since savvy customers can spot a fake review with ease.
Customers are actually influenced by genuine reviews that are both entertaining and informative. Funny Amazon reviews can be a big benefit to an Amazon product listing, as long as they are positive since these reviews can both capture a customer's attention and encourage social sharing. The point, though, is that the type of reviews that will sway customers and benefit your business in the long-term are genuine reviews that come from customers who have actually used your product. Buying Amazon reviews is just never going to provide the same benefit-even if you don't get caught.
Before you go about developing a strategy for collecting more Amazon reviews, it's helpful to understand the process that customers must go through in order to leave a review on an Amazon product.
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