This, inevitably, has in some circumstances, led to confusion. With references made to Amazon 'sellers', Amazon 'resellers', FBA sellers and FBM sellers, it's easy to understand why you might become confused about the whole set-up and how you should get started with your ecommerce business. In particular, what type of seller you should be!
These businesses started to utilise Amazon to ensure they could easily reach more customers. They were 'reselling' on the site, which is where the term 'reseller' originated.
However, this also means that competition is no longer seen only between national brands, but between national brands and private label brands and between differing private label brands too!
9 Ways to Succeed When Reselling on Amazon
To ensure your success when reselling on Amazon, there are several key aspects which you should consider optimising:
Having a superb quality product is great, but if you are only making a few pennies profit, it's not worthwhile, so a happy medium must be found.
However, proven products obviously already have proven sales, so by choosing to source and sell a popular product you have the advantage of potentially bringing in immediate sales and a boost to your Amazon BSR.
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